Jessica Ann Peavy Gallery Foundational Identity Rebrand

Jessica Ann Peavy Gallery announces its official rebrand, formerly known as GPG. The new identity reflects the gallery’s evolved program, its growing roster of mid-career artists, and the full commitment of its founder and director to the institution she has built.

Jessica Ann Peavy Gallery is positioned as a mid-tier institution - presenting formally rigorous, culturally resonant contemporary art across major art fairs, collector programming, and institutional outreach. The gallery has established consistent sell-through at SCOPE Art Show and Expo Chicago, with a roster whose work commands $10,000 to $50,000. Operating without government funding, the gallery maintains total creative independence — the freedom to build a program on its own terms.

The gallery’s physical presence in East Harlem is not incidental. It is a commitment; to the neighborhood, its residents, and the ongoing intellectual and creative production that defines it. Jessica Ann Peavy, founder of Jessica Ann Peavy Gallery and GG & POP Institute, holds a BFA from New York University’s Tisch School of the Arts and an MFA from the School of Visual Arts. She is making the full shift from artist to dealer, stepping into the identity the gallery had already earned.

The gallery's new visual identity is anchored by Wespur, a typeface by artist, type designer, and Yale MFA graduate David Jon Walker - currently a professor at Yale - available through Good Type Foundry at goodtypefoundry.com. The choice was a natural extension of an existing relationship: in October 2025, Walker exhibited Brave Words for a Startlin' Occasion at GG & POP Institute, a body of political printmaking rooted in the traditions of protest graphics and civil rights printmakers. His practice understands that type is never neutral. In choosing Wespur, Jessica Ann Peavy made a deliberate investment in the artist — a gesture consistent with the gallery's belief that stewardship extends beyond the exhibition space — and in a typeface that recognizes letterforms as cultural inheritance, as connected to the African American artistic legacy as any image.

Jessica Ann Peavy Gallery will make its name known at the Hamptons Fine Art Fair - the rebrand's first major public stage - July 9–12, 2026, at the Southampton Fairgrounds in Southampton, New York. The gallery will present works by Guy Stanley Philoche, Augusto Fanjul, and Eddy Ochieng. First, Eddy Ochieng will bring his hyperrealism that transcends technical virtuosity to probe the psychological and emotional dimensions of representation. Working through an acute observational lens, he renders the human figure with precision so exacting it verges on the sublime, transforming realism into a form of empathy. Stanley will presents a selection of new paintings that draw from his layered, tactile approach to Black American life - works that fuse nostalgia, pop-cultural reference, and the restless energy of New York City into canvases that feel at once archival and alive. Lastly, Augusto Fanjul will bring a series of oil paintings centered on his female figures at the intersection of boxing and portraiture, compositions where physical power and emotional vulnerability occupy the same surface. The gallery will present works at Booth 239.