We built ArtWire because galleries, artists and agencies were spending more time formatting press releases than telling stories.
Exhibitions that reframe how we understand history. Artists who redefine what a medium can do. Institutions that hold entire communities together. The art world does extraordinary work, and the tools for communicating it have not kept up.
ArtWire was built for an industry that still runs on PDFs and BCC email chains. Not to replace the human relationships at the centre of press relations, but to clear the administrative friction that gets in the way of them.
ArtWire's writing was shaped by seasoned art critics and working journalists on our team, not generic marketing copy. Language matters in the art world, and a release that reads like a brochure gets deleted halfway through.
Everything in ArtWire, from the contact database to campaign tracking to the press-kit builder, was designed with a gallery director or independent PR manager in mind. Small teams doing serious work, with no room for bloat.
5,000+
Media contacts in our database
19
Release categories, each with its own voice
9
Languages you can write in
Releases use the vocabulary critics actually use: materiality, interrogates, foregrounds, gestural. Each of the 19 categories carries its own register, so an auction result does not read like a residency announcement. The result reads as if it were written by someone who knows what they are looking at.
Every contact in our database has been verified with beats, regions and publication tier. We track who opens, who clicks, who covers, so your relationships compound over time. The database is a living record, not a static export.
Every feature was designed with a gallery director or PR manager in mind. No unnecessary complexity. No enterprise bloat. Just the tools you need to write, send, and track press.
We are a small team with roots in both the art world and software. We believe the best tools are invisible. They get out of the way and let the work speak. That conviction shapes every decision we make, from the interface to the writing to the pricing.
Join galleries, artists and agencies using ArtWire to shape how the art world talks about their work.