We built ArtWire because galleries, artists and agencies were spending more time formatting press releases than telling stories.
The art world creates extraordinary things. Exhibitions that reframe how we understand history. Artists who redefine what a medium can do. Institutions that hold entire communities together. The tools to communicate that work should be equally refined.
ArtWire exists to bring the efficiency of modern software to an industry that still runs on PDFs and BCC email chains. Not to replace the human relationships at the centre of press relations — but to clear the administrative friction that gets in the way of them.
We built our AI press-release generator not on generic marketing data, but on the register of Artforum, Frieze, and e-flux. Because language matters in the art world — and a release that reads like a brochure will be deleted before it is finished.
Everything in ArtWire — from the contact database to the campaign tracking to the press-kit builder — was designed with a gallery director or independent PR manager in mind. Small teams doing serious work, with no room for bloat.
850+
Media contacts in our database
12
Category-specific AI tone guides
3 min
Average time to generate a press release
Our AI was trained on the register of Artforum, Frieze, and e-flux — not marketing copy. Releases use the vocabulary critics actually use: materiality, interrogates, foregrounds, gestural. The result reads as if it were written by someone who knows what they are looking at.
Every contact in our database has been verified with beats, regions and publication tier. We track who opens, who clicks, who covers — so your relationships compound over time. The database is a living record, not a static export.
Every feature was designed with a gallery director or PR manager in mind. No unnecessary complexity. No enterprise bloat. Just the tools you actually need to write, send, and track press — and nothing that gets in the way.
We are a small team with roots in both the art world and software. We believe the best tools are invisible — they get out of the way and let the work speak. That conviction shapes every decision we make, from the interface to the AI prompts to the pricing.