Prezly is a solid general-industry PR platform. If you're pitching Frieze, Artforum, or ARTnews rather than TechCrunch, ArtWire is purpose-built for that — with a writer trained on 19 art-world release formats and a database curated for art press.
General-purpose PR management — contacts, newsroom, pitching, tracking.
| ArtWire | Prezly | |
|---|---|---|
| Art-world specialisation | Purpose-built | Generalist |
| Press release generation | Yes — 19 art-world formats | General drafting tools |
| Media database | 5,000+ curated art press | 1M+ across all industries |
| Newsroom / public press page | Yes | Yes |
| Coverage monitoring | Yes, with sentiment | Yes |
| Free tier | Yes — 3 releases/mo | No |
| Entry price | £0 / £49 for Studio | ~£90/mo |
| Ideal for | Galleries, artists, arts agencies | Corporate PR teams |
Pricing and feature information about Prezly is based on public sources and may change. See Prezly's site for their latest details.
The trial includes 10 press releases, 500 verified contacts, and sending to up to 250 journalists per release. No card required.
Other comparisons